Role:
Designer
Responsibilities:
Developed a new brand system with modern visuals that spoke to the brand’s revamped identity. Worked with stakeholders to choose new fonts, brand colors, and imagery to represent the company’s ethos.
Tools Used:
Figma, Illustrator, Photoshop
LSD asked me to create a deck for a trade show that showcases the company’s capabilities and proprietary tools. With little to go off of, I realized quickly that in order to fulfill this ask, I would need to create a novel design system and look for their company. To do this, I started from scratch, building a brand toolkit that could be reused for future business materials. This involved creating a color palette, font system, and logo to craft a modern and tech-y feel to revamp the company’s presence and amplify its modernity in the evolving sphere of data and list sales.
